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Are you ready to start paying yourself what you are truly worth?
What would it mean to you if your business could actually provide enough profitability to be able to pay yourself what you are actually worth?

Not what you can afford after you have finished paying everyone else -- your vendors, your employees, your landlord, the tax man....

How would it feel to know you had security, savings, a consistent owner's draw, money set aside for taxes in advance? 

Would that allow you to live your purpose?
With the world-renowned Profit First cash flow management methodology, all of that is possible and faster than you could even imagine.

From your very first week, you will see how you can be instantly on the path to permanent profitability.

It doesn't matter about your starting point -- even if you are a startup in the very first month of business it's never too early to develop the financial habits that sets you up for success where you actually pay yourself what you are actually worth! 

Pretty exciting, right?

I seriously wish I had known about Profit First when I was starting up my very first business ... it might have changed the outcome.
Are you stressed out and losing sleep over the finances in your business?

You might even be showing a profit on your books, but don't have any cash in the bank?

Are you distracted from delivering on the promise of your business because you are so stressed about how to pay the bills?

Here's the deal: You are most certainly not alone, and in a weird way, it's not your fault.

The statistics are pretty awful:
So let's break that dynamic together where you will be confident in how you manage your money AND start taking a regular paycheck?

Join over 300,000 other small businesses worldwide who have already implemented Profit First and who now pay themselves properly so that they can serve their customers, their employees and most importantly, their families with purpose.

Have you been hearing other business owners talking about Profit First by Mike Michaelowicz? Have you even read the best-selling book he wrote on Profit First? And you know it makes sense intuitively but you are not sure how to get started in implementing Profit First in your business? 


Here are the three mistakes we see small business owners make time after time when they are stressed about the financial health of their business:


  1. They pay everyone else before they pay themselves and never have enough left over to pay themselves what they are truly worth.
  2. They think that the fastest path to profitability is growth and get stuck in the vicious cycle of make more money, spend more, pay off debt, have a low month, take on more debt, skip paying themselves, scramble for the next sale, make more money, spend more money, pay off debt .... and so on .... never getting out of the cycle.
  3. They believe (because that's what we've all been told) that bigger is better instead of scaling the business to the sweet spot that works for their lifestyle so they work way too hard doing the hustle and never actually get to enjoy the fruits of building their business.


Have you fallen into one of those traps yourself? Are you ready to stop the vicious cycle of make more money, spend more money, pay off debt, have a low month, take on more debt, skip paying yourself, hustle for your next sale, make more money, spend more money, pay off debt.....UGH!!


Sign up today for our Profit First 5 Week Bootcamp and get off the "I never have enough left over to pay myself what I'm worth" wheel!


In our small, intimate online group coaching programme, we will guide you through:

Gain clarity on your numbers

Finally feel at ease with your finances

Pay yourself on a regular basis what you are actually worth

Do a deep-dive on your ongoing expenses

Save for taxes as part of an ongoing process

Pay off debt faster

Take quarterly profit distributions for yourself

Save an emergency fund for your business

Calculate what size your business needs to be to support your lifestyle

Finally sleep at night....

.... And so much more

About Your Coach -- Jennifer McKinley

I'm Jennifer McKinley and I've been where you've been. after implementing Profit First in my own business -- a skincare company -- I was able to right-size my company to a size that works for me so that I can payself a decent salary consistently AND take quarterly profit distributions. I was so taken with how this simple system changed the relationship I had with the finances in my business that I became certified as a Profit First Professional Coach. I started working one-on-one with clients in California, while simultaneously running my global skincare company, Cor Silver. I could do this because I had right-sized Cor Silver by using the Profit First system to a point where it wasn't consuming every moment of my life. 

I am a New Zealander, and moved down to New Zealand in December after living overseas for many decades. The plan was to go back and forth between my home country in New Zealand and my clients in California. But the best laid plans and all that .... here I am in New Zealand so grateful that this is where I moved before the world changed. And so now instead of working one-on-one with clients, I am running very small and intimate group coaching classes to guide you through implementing Profit First in your company. I will be there to hold your hand over the next five weeks as we dig into your numbers and implement the system in your business.


I am so excited -- as New Zealand's only current Profit First Professional and Fix This Next Advisor -- to be able to bring these concepts to life in your small business.  And while I charge my one-on-one clients US$200/hour, I am able to bring you the group coaching for just NZ$797 for 5 weeks of online learning with weekly live group coaching calls with me to answer your questions, and a private facebook group 24/7 for the group class.


Also, because I believe in holding your hand throughout the whole process, and because your companies' numbers are so personal to you, I am limiting each class to just 5 participants.


So join me now for our next class and let's get you on the road to permanent and sustainable profitability.

What's Included:

Each week we tackle a new aspect of your implementation plan:


  • Week 1: Understanding the concepts and how they can be applied to your business including why, in the Profit First world, we open so many accounts.
  • Week 2: Your Profit Assessment - using your financial statements, how do you determine what your actual profitability is ... hint ... it's not what your tax accountant tells you.
  • Week 3: Using your Profit Assessment, we determine your allocation percentages to start using right away as well as a quarterly rollout plan to get you from today's allocations to the same allocations that financially healthy companies operate at.
  • Week 4: We calculate your Lifestyle Congruence Number to figure out exactly what size your company needs to be to support your current basic lifestyle and down the road your "Oh hell yea!" lifestyle.
  • Week 5: We discuss the profit drivers of your business and come up with a high level plan of how to cut the fat in the company without sacrificing the muscle.


You will be provided with a workbook for each of the week's sessions so that by the end of the five weeks, you will have a personalized workbook with all of your numbers, including your Profit Assessment. 

You will be given a handy allocations calculator tool to use each time you make your allocations to your bank accounts.

You will be given a complete quarter by quarter rollout plan for up to two years.

You will be given a Lifestyle Congruence Number calculator to play around with the dreams for your life and what size your business needs to be to support your lifestyle.

You will be given a framework that can be used quarter by quarter for determining your profit drivers.


In addition to the workbooks which are sent to you each week, you will get on a Zoom call with Jennifer -- your Profit First Professional Coach -- to dig in deeper and answer all of your questions.


And you will have access to a Private Facebook Group to have access to Jennifer 24/7 for any questions that arise as you do your homework in the workbook.


That's a ton of value for just NZ$797!


Have more questions? Book a 20 minute discovery call with Jennifer to see if this programme is right for you and where you are at with your business.

http://www.thebeautyofprofitfirst.com/take-action

"Thanks Jennifer for the excellent session and especially the lightbulb moment! I read the book and thought it made sense but was overly simplistic. But then I tried to implement it and I don't see how it could lead to being more profitable. Your course is really illuminating and I appreciate the time you take to explain the concepts and show us how to implement it in our business in a way that both of us can understand."

Mike S
CFO of a NZ contracting business.

"I love how you help me get comfortable with the numbers in my business. I get so freaked out when I see the bank balance, but you have made me see that I am actually doing better than I thought. I never pay myself enough because I get so freaked out about not having enough money down the road. Thank you for also helping me to have the simple concepts and words to explain my business numbers to my husband. That has helped us both sleep better at night."

Heather C.
Executive Coach in California
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Don't miss this amazing offer!

Special one-time offer, only $297!
In the class, we will be teaching you how to do your own Profit Assessment on your company. This is critical to knowing how to set your Profit First Allocation Percentages. 

But what if you don't have time to do that, and you just want someone to tell you what your percentages should be? Let us do it for you. Using your financial statements from your bookkeeper or accountant, we will crunch the numbers for you and give you a fully detailed Profit First Implementation Plan that can be used in the class. 

The information generated in the Profit Assessment will be needed in Weeks 2 and 3 of the course. Of course, we would love for you to do this yourself, but if you just don't have time or you are intimidated by your company's financials, let us take the burden off your hands and we will do it for you.

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Implementing Profit First$797

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