The book that started it all...
Profit First by Mike Michalowicz

Making profitability a daily habit, rather than a once-per-year event.

Our Profit First system guarantees consistent profitability, allowing you to live your purpose while growing your business.

Learning how to pay yourself what you are truly worth.

Our benchmarking across financially elite companies worldwide guides you in how to set your owners pay.

Gaining peace and clarity around your company finances.

Our Bank Balance Accounting method means you know exactly how the cash is flowing through your company.


PROFIT FIRST: A SIMPLE SYSTEM TO TRANSFORM ANY BUSINESS FROM A CASH-EATING MONSTER TO A MONEY-MAKING MACHINE
 In Profit First, Mike Michalowicz, explains why the GAAP accounting method is contrary to human nature, trapping entrepreneurs in the panic-driven cycle of operating check-to-check and reveals why this new method is the easiest and smartest way to ensure your business becomes wildly (and permanently) profitable from your very next deposit forward.

Over 600,000 small business owners worldwide now have peace and clarity around their company finances since implementing Profit First.

Will you be the next successful small business owner who can finally stop stressing about money so you can get back to serving your customers and employees and start living your purpose?


"Thanks Jennifer for the excellent session and especially the lightbulb moment! I read the book and thought it made sense but was overly simplistic. But then I tried to implement it and I don't see how it could lead to being more profitable. Your course is really illuminating and I appreciate the time you take to explain the concepts and show us how to implement it in our business in a way that both of us can understand."

Mike S
CFO of a NZ contracting business.

"I love how you help me get comfortable with the numbers in my business. I get so freaked out when I see the bank balance, but you have made me see that I am actually doing better than I thought. I never pay myself enough because I get so freaked out about not having enough money down the road. Thank you for also helping me to have the simple concepts and words to explain my business numbers to my husband. That has helped us both sleep better at night."

Heather C.
Executive Coach in California
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Download the companion Active Choice Quarterly Planner

The perfect companion to Profit First
The Active Choice Quarterly Planner provides you with templates to calculate your weekly Profit First allocations, along with a quarterly goals planner, weekly goals planner and daily planner.

Incorporating Profit First + Fix this Next as well as mindfulness practices that top entrepreneurs worldwide use in running their businesses.


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    Profit First Book$40

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    • 1xProfit First Book$40
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    All prices in NZD